Coleman Financial, LLC
About Coleman Financial
Mission Statement:
Coleman Financial, LLC was created to provide individual investors the potential for higher returns through a professionally managed portfolio.
We are committed to building long-term relationships by providing superior performance and excellent client services. We continually and carefully evaluate the ever changing conditions in the market to capitalize on equities and other financial instruments that have been mispriced and fallen out-of-favor by the market. We bring to asset management a practical, real world application of risk management techniques and analytics designed to maximize usability, consistency, efficiency, and flexibility.
Vision Statement:To be a world-class asset manager.
Investment Philosophy:
We are value investors, which mean that we invest in companies that we believe trade at a substantial discount to what we consider to be their true intrinsic value. We are patient investors, not market timers. We believe that, over time, the price of a stock will rise to reflect the value of the underlying company. Every stock purchase is viewed as if we were buying a piece of a business, not just a stock certificate.
We select securities one at a time based on assets, operating performance, and long-term fundamental business prospects. We spend a considerable amount of effort evaluating the downside risk of every investment. We are long-term investors with a typical 3-5 year time horizon. If there are very few values to be found, we are comfortable holding cash.
Value Investing is a philosophy highly dependent on price. Security selection is therefore a process of identifying situations where companies trade at a significant discount to their liquidation or going-concern value. This discount, defined as the margin of safety, is critical in two respects. A large margin of safety component reduces the risk of capital loss. Further, superior returns often result when the marketplace recognizes the true value of the enterprise.
The market's recognition of value is often dependent on a catalyst - an event which corrects the margin of safety discount. The identification of potential catalysts is therefore an integral part of our research process. Without a catalyst, a prospective investment can remain underpriced indefinitely and thereby result in a mediocre return.
We believe that this approach to investing allows for significant investment returns while reducing risk.